Why Social Marketing is Important

Do you run a business which has recently started exploring social commerce, or are you in charge of marketing for a business who has recently set up its Facebook store?

If so, this article is for you!

Social media now captivates the world and plays a major role in all of our lives. Today, it is very important that businesses of all kinds across all industries have some form of social media presence and, for a few, it is vital that you have your products or services available to browse and purchase through social media channels.

It is all too easy to neglect social media as a viable marketing platform, because it is not a professional business setting or because people don’t pay attention to it.

This is false.

Digital marketing on social media (or social marketing) is crucial and central to your success and survival in the digital age.

Here are three reasons why.

1. Social marketing drives up sales

By having an active social media presence with a high amount of traffic and lots of engaging posts to promote interactions will make you easier to find through searches. The more that people engage with your page, the easier it is for potential customers to find it.

Even other e-commerce sites such as eBay use social media to advertise their deals and promotions.

Social media pages also have a review feature and lots of glowing five-star reviews are statistically shown to help people decide whether or not to make a purchase or make use of a service.

2. Social media is the modern place to get customer service

Social media is a brilliant place to provide simple, hassle-free customer service. It is so much easier for a potential or current customer to message your Facebook page and get the help they need and many now opt to do this rather than getting help over the phone.

By having a strong digital marketing presence, your current and potential customers will be aware of your presence and be more likely to reach out to you by sending over a friendly Facebook message.

3. You control who sees your ads

Social media platforms have targeted marketing which lets you use advanced configuration to control who will see your ads. Are you a brand which caters exclusively for middle-aged women? You can configure your ad so that it only displays to Females within a certain age range. The targeting possibilities are vast, and you can have all sorts of combinations.

We love this awesome infographic from our friends at 16best.net! Check it out below